Swaroop Suri is a digital marketer and brand builder based in New Jersey.

Born and raised in New Jersey, Swaroop has spent the majority of his life on the East Coast, where he pursued Economics and Business studies at Rutgers University.

During his time at Rutgers, he embarked on internships at startups in Silicon Valley, gaining his first exposure to the dynamic world of entrepreneurship. There, he acquired a diverse skill set encompassing sales, marketing, and operations, while gaining invaluable insights into the realities of startup culture.

With a natural affinity for consumer trends and e-commerce, he developed a strong passion for direct-to-consumer brands. His lifelong engagement as a consumer, including activities like sneaker reselling and staying attuned to emerging trends, fueled his dedication to infusing energy and innovation into the brands he worked with.

Recognizing the evolving marketing landscape, Swaroop made a pivotal decision to relocate to the West Coast, where he immersed himself in the burgeoning cannabis industry. Here, he honed his expertise in digital marketing within a highly regulated environment. Since then, he has played an integral role in the success of over 8 lifestyle consumer brands across online and retail platforms. Inspired by his wealth of experience, Swaroop ventured to establish his own cannabis/hemp business, leveraging his insights to create a truly distinctive offering.

Believing in the digital evolution of marketing, Swaroop emphasizes the importance of social media, influencer marketing, user-generated content, and strategic partnerships in shaping the future of brand promotion.

His approach to brand building is heavily influenced by his love for music, pop culture, and fashion, infusing each project with creativity and relevance.